Polish IT companies go international with growing confidence and successfully compete with local enterprises and multinationals. Long-term IT projects run for global organisations in Poland are on a number of occasions branched out to foreign offices, what frequently constitutes the starting point of international expansion of Polish IT companies. This trend goes hand in hand with appreciation of Polish IT specialists on the international arena.
Systematic growth of the Polish IT sector can be noted in the “Deloitte Technology Fast 50 in Central Europe 2014” Report. Polish enterprises marked their presence in the ranking – out of 50 fast-growing Central European technology companies, 1/3 stands for companies from Poland, which additionally depict outstanding financial results. Moreover, within ten small enterprises – the so called “Rising Stars” – included in the “Deloitte Technology Fast 50 in Central Europe 2014”, four come from Poland.
“IT companies providing services to business customers abroad become more and more keen to establish their competitive advantage on the basis of values such as quality and flexibility of the solutions offered rather than the sole price leverage. The offer of complementary solutions also plays a significant part. Business customers, striving for an integrated IT environment, appreciate cooperation with a single IT solutions provider, what eliminates the need of turning to various subcontractors depending on a particular IT system needed” – Paweł Ogorzałek, Director of Sales and Business Development at Infinite IT Solutions, comments.
Polish IT sector starts to think globally. Companies enter new markets – outside Western Europe, since this region is highly saturated in terms of IT, and head for countries of the Middle East, Africa, Asia as well as Central & Eastern Europe. These locations demonstrate demand for specialised IT systems such as integration solutions, mobile applications. The aforementioned systems cannot be considered as complete novelties, but they draw on the latest technology, what allows Polish IT companies to challenge the world leaders.
As Paweł Ogorzałek points out, IT solutions developed in Poland will be even more recognisable on the international arena if companies engage financially by opening foreign branches or subsidiaries rather than establishing their international presence only through the network of foreign partners. This comprises the first step to promoting one’s brand globally, while it goes without saying that the globalisation possibilities of IT sector are immense.