The Technology of Tomorrow: INFINITE AIR
How to accelerate sales in chain stores and build lasting relations with customers?
How to reduce the empty basket effect?
Specialists responsible for sales in retail chains tend to pose these questions quite often. Traditional sales methods apparently don’t always pass the test, that is why, modern technology for retail trade, such as INFINITE AIR, comes in handy.
It is not a novelty that customers are not fond of default offers and promotions. INFINITE AIR allows chain stores to dynamically manage custom promotions – thanks to the geolocation feature, the offer can be addressed, for example, exclusively to people in a particular department. Additionally, analytics gathered in the app facilitate the personalisation of offer.
The solution developed by Infinite comprehensively supports a customer while shopping and, at the same time, facilitates regular interaction. Once a customer is welcomed to a store, the system navigates and leads them through specific departments. This way a customer can find the product he/she is looking for faster, while a store acquires another sales opportunity. INFINITE AIR presents also real-time prices and product descriptions. Moreover, the system depicts current information about new stands, exhibitions or special offers, what reduces to an absolute minimum the possibility that a customer leaves the store with an empty basket. Geolocation is also useful when one forgets where a car is parked, because the app assists to find the parking space.
Geolocation applied in INFINITE AIR is a breakthrough in terms of sales processes in the chain stores. Knowledge of a customer’s location and one’s shopping habits is a tangible chance to develop sales in the bricks-and-mortar stores.